The New Paradigm in Digital Advertising: CTV vs. Mobile
The latest release of Pixalate's June 2026 OpenEPG™ Index provides insights into the new trends in the digital advertising market. Food Network, CNN, and NBA are leading the charge on large screens (CTV), while national and local news are taking up 64% of small-screen ad spend (mobile). This phenomenon offers a glimpse into how the paradigm of digital advertising is shifting.
The Current State of Digital Advertising
The CTV and Mobile Conundrum
The digital advertising market has undergone significant growth and change in recent years. CTV and mobile advertising have become the mainstays of the market. CTV is attracting a lot of attention from advertisers due to its high returns and advertising effectiveness. On the other hand, mobile advertising is preferred by advertisers due to its ability to provide personalized ads.
Market Trends Through the Lens of Advertisers
By analyzing the changes in advertisers, we can gain insights into the trends of the digital advertising market. Major media companies like Food Network, CNN, and NBA are dominating CTV, while national and local news are taking up a large share of the mobile advertising market. This phenomenon illustrates the diversification and personalization of the digital advertising market.
Conclusion
The digital advertising market is constantly evolving. To understand these changes, we need various data and analyses. Therefore, when it comes to understanding the big market picture and forming investment strategies, FireMarkets' Market Insight provides broad perspectives from macroeconomic analysis to individual asset trends.
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