![[CES 2026] Hyundai Chair Chung Euisun's Broad Moves in AI & Robotics... Visits Samsung, LG, Qualcomm, Doosan](/images/posts/news/ces-2026-hyundai-chair-chung-euisuns-broad-moves-in-ai-robotics-visits-samsung-lg-qualcomm-doosan_20260107_ces_2026_hyundai_chair_chung_euisuns_broad_moves_in_ai_robotics_visits_samsung_lg_qualcomm_doosan.webp)
On the opening day of CES 2026, Hyundai Motor Group Executive Chair Chung Euisun conducted an extensive tour, visiting the booths of major global and domestic companies to examine future technology trends. He demonstrated a high level of interest in humanoid robots and Physical AI technologies, inspecting not only Hyundai's own booth but also those of Doosan and Qualcomm. Furthermore, Chair Chung visited LG Electronics and Samsung Electronics to personally experience AI-based vehicle solutions, next-generation displays, and form factor innovations, such as the Tri-fold phone.
Day 1: Checking 'Hydrogen & Robotics' at Hyundai & Doosan Booths
On the opening day, January 6th, Chair Chung arrived at the LVCC West Hall around 9:40 AM and first visited the Doosan Group booth.
Doosan Visit: At the Doosan booth, located right next to Hyundai's, he examined hydrogen fuel cells and robot solutions, checking on 'Hydrogen' and 'Robotics' technologies—future business areas shared by both companies.
Hyundai Inspection: He then moved to Hyundai's booth to inspect the next-gen humanoid 'Atlas' and AI robotics products. During this visit, he had a brief discussion with Boston Dynamics CEO Robert Playter and Google DeepMind Robotics Lead Carolina Parada, showcasing global partnerships.
Qualcomm Visit: Seeking Physical AI & Semiconductor Cooperation
Chair Chung visited the Qualcomm booth and listened to in-depth technical explanations in a private room.
Key Technology: He closely examined 'Qualcomm Dragonwing IQ10', a high-performance robot processor for humanoids.
Cooperation Discussion: Guided by Qualcomm COO Akash Palkhiwala, they discussed potential collaboration in the 'Physical AI' sector, which Hyundai has identified as a new growth engine. Hyundai is expanding its global AI alliance, contacting Qualcomm following NVIDIA and Google DeepMind.
LG Electronics: Experiencing AI-based Vehicle Solutions
Moving to the LVCC Central Hall, Chair Chung visited LG Electronics' vehicle solution exhibition room.
Hands-on Experience: He sat in a mock driver's seat to thoroughly experience solutions combining AI and vehicle electronics, such as 'AI Cockpit', 'Autonomous Driving Applications', and 'Driver Face Recognition'.
Samsung Electronics: Checking Next-gen Appliances & Form Factor Innovation
His final schedule was visiting Samsung Electronics' exclusive exhibition hall at the Wynn Hotel. He was welcomed personally by Samsung Electronics Representative Roh Tae-moon.
Products of Interest: He toured AI home appliances including the 130-inch Micro RGB TV, AI refrigerators, and robot vacuums.
Mobile Innovation: In the smartphone zone, he personally tested the 'Galaxy Z Tri-fold', a double-folding next-gen foldable phone, showing interest in mobile form factor innovation.
Analysis: Hyundai Motor Group's Future Strategy 'AI & Partnerships'
Chair Chung Euisun's moves at CES 2026 demonstrate that Hyundai Motor Group has completely transformed beyond a simple automaker into an 'AI and Robotics-based Mobility Solution Enterprise'. In particular, active exchanges with competitors and partners like Samsung, LG, and Qualcomm are interpreted as a will to strengthen 'Technology Alliances' to preempt the future mobility market.